The Real Cost, saving youths, and teens in the US and Nigeria
According to the U.S Food and Drug Administration, over 10 million youth aged 12-17 in the United States are either open to trying smoking or are already experimenting with cigarettes—meaning they have tried fewer than 100 cigarettes in their lifetime.1 In fact, every day in the United States, more than 2,600 youth under age 18 smoke their first cigarette—and nearly 600 youth under age 18 become daily cigarette smokers.2
FDA’s first youth tobacco prevention campaign, “The Real Cost,” seeks to educate these at-risk youth about the harmful effects of tobacco use. The goal is to prevent young people who are open to smoking from trying it and to reduce the number of youth who move from experimenting with tobacco to regular use.
“The Real Cost” campaign launched nationally in February 2014 across multiple media platforms including TV, radio, print, and digital.
The Real Cost in Nigeria
In 2012, ‘Two per cent of men’s deaths in Nigeria were attributed to tobacco. The survey, conducted in 2012, was Nigeria’s first official data documenting the prevalence and pattern of adult tobacco use in the country.
According to stats released byGlobal Adult Tobacco Survey (GATS), nine per cent of the adult population in southeast Nigeria is smokers. At least 8.5 per cent of adults in the North Central and middle Belt are hooked on tobacco.
The report estimates that the bulk of Nigeria’s 4.5 million adult smokers are male. While 10 per cent of adult men in Nigeria consume tobacco, only 1.1 per cent of the women do. However, this appears to have changed, see the article “Fears As More Women Embrace Smoking Fad”
The 4.5 million smoking adults exposes 27 million others to harmful second smoke, the report adds, with government buildings and restaurants the most likely places none-smokers get exposure to tobacco.
Nigeria is British American Tobacco’s most lucrative market in Africa. The company controls 84 per cent of local cigarette market. The survey also estimates that an average smoker in Nigeria spends N1, 202.5 on tobacco products monthly. Overall, Nigerians spend an average of N7.45 billion on tobacco monthly, and N89.5 billion yearly.
According to the Nigeria Tobacco Control, a recent study in Nigeria shows that there are more than 13 million active cigarette smokers, out of which about 1.5 million are women. This is a warning signal. Cigarette smoking is taking a toll on Nigerian women, especially the young ones.
According to another medical expert, Dr John Ademola, at the Obafemi Awolowo University, Ile-Ife, “the number of women that smoke would triple over the next generation and millions will die prematurely if nothing is done about it,” he said.
This is why MedSwitch is aligned with the Real cost campaign powered by the U.S Food and Drug Administration.
We have launched a new label on our blog not to tell you that smoking is dangerous because every one know that.Rather our aim is to enlighten Nigerian youth, teens and adult population on the reasons why smoking is dangerous. Information provided by the U.S FDA will be released to help you not to get started with smoking or help you quit smoking including other challenges associated with smoking.